CEF

Category: Sustainable Business Trends

The Difficult Task of Changing Consumers’ Outlook on the Sustainability of a Brand

The Difficult Task of Changing Consumers’ Outlook on the Sustainability of a Brand

By Helio Mattar, President & CEO, Akatu Institute for Conscious Consumption Expectation by most companies is that more sustainable versions of their products should be valued by consumers and hence be immediately preferred over the less sustainable versions of competing ones. That ...

10 Sustainable Business Stories That Shaped 2015

10 Sustainable Business Stories That Shaped 2015

By Andrew Winston, Founder, Winston Eco-Strategies The year 2015 was a pivotal time when humanity turned more decisively toward building a thriving and sustainable world. On our largest shared challenge, climate change, most of the major hurdles to action — ...

Cutting the crap: 8 things you may not know that Google is doing to reduce waste

Cutting the crap: 8 things you may not know that Google is doing to reduce waste

By Jim Miller, VP of Worldwide Operations, GoogleHumankind is using up natural resources at an astonishing rate. Each year, our economy consumes far more than what the planet can naturally provide. Recent data shows that in 2015, society’s demand for ...

The Internet of Things, the Pope, Trump, Lessig and VW – The Case for Optimism

The Internet of Things, the Pope, Trump, Lessig and VW – The Case for Optimism

By Toby Redshaw, CEO, Kevington Advisors The next generation of the Internet, including the Internet of Things, bodes well for the environment.Timing is everything and now Volkswagen has just aided the cause tremendously. Then we have Donald Trump, His Holiness the ...

Welcome to the Eco-Patent Commons

Welcome to the Eco-Patent Commons

By Wayne Balta, Vice President, Corporate EnvironmentalAffairs, IBM CorporationCompanies are increasingly realizing the value of partnering and sharing expertise on sustainability issues. The Eco-Patent Commons provides an opportunity for business to share intellectual property that can further sustainable development. The Eco-Patent Commons was designed ...

Corporations as Stewards: Getting Beyond the Starting Blocks

Corporations as Stewards: Getting Beyond the Starting Blocks

By Susan Albers Mohrman, James O’Toole, and Edward E. Lawler III Stewardship entails a profound understanding and acceptance of the organization's interdependence with the societal and ecological contexts in which it operates and becoming a force for building a viable future. The ...

Electric Utilities: Embracing Change Faster Than You’d Think

Electric Utilities: Embracing Change Faster Than You’d Think

By Shawn Heath, VP and Chief Sustainability Officer, Duke Energy A few years ago, a Duke Energy critic said the company was not paying enough attention to renewable energy and was unwilling to embrace change.Since then, the company has invested $4 ...

Redressing the Fashion Industry for a Greener Future

Redressing the Fashion Industry for a Greener Future

By Ava Ho, Director of Marketing, UPS North Asia This post was originally featured in the UPS Longitudes blog. There’s no doubt that retail is booming, particularly in the fashion industry. Retail sales worldwide reached US$22.492 trillion in 2014.The global retail market ...

The Plane Truth – Innovation and Corporate Sustainability

The Plane Truth – Innovation and Corporate Sustainability

By Sophia Mendelsohn, Head of Sustainability, JetBlue Airways Corporate sustainability by definition is innovation because of the sheer newness of the concept. As such, corporate sustainability has helped reinvent how publicly listed companies around the world “create value” for shareholders.The concept ...

Constant Innovation is Key to Energy-Saving Strategies

Constant Innovation is Key to Energy-Saving Strategies

By Bruce Lung and Clifton Yin, Better Buildings, Better Plants, U.S. Department of Energy As any energy manager can tell you, the more energy you save, the harder it can be to discover new efficiencies. This is why continuous innovation and setting long-term ambitious ...

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