CEF Spotlight

Ecolab CEO Urges “Big Bang Catalyst” to Tackle Rising Water Scarcity: Internal Shadow Pricing

With 45,000 employees serving 1 million customer facilities in 171 countries, Ecolab has a unique perspective on water trends across a wide spectrum of industries. In his keynote address at the 2013 CEF Annual Meeting, Ecolab CEO Doug Baker argued that water is already hindering economic activity and a real risk to many companies’ balance sheets. “If we don’t change the input value of water in our financial equations,” he said, “by the time the water costs that much it’s going to be too late… So water really needs to be priced—and we can do this internally. We don’t have to wait.”

Watch Ecolab CEO Doug Baker’s Keynote Address delivered at the June 2013 CEF Annual Meeting

Sign up for CEF Newsletter
* = required field